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new products

Launching a New Product or Service?

10 tips for successfully launching a new product or service. Launching a new product or service isn’t what it used to be; innovative tactics are now required to cut through the noise. Here are 10 steps for getting the attention you deserve. In the “good old days,” you could hire a PR agency to craft a press release and set up a press tour. Before the big launch date, you would hit the road a...
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