The methods of launching a new product and/or service have dramatically changed over the past 5 years.
Gone are the days of the product launches of old consisting of a champagne reception at a swanky cocktail bar, or your local MP snipping a silky ribbon with a giant pair of scissors; all while the trade and national press look on apathetically.
Product launches – they’re all about the customer!
As technology continues to offer exciting new ways to communicate, finding unique and engaging ways to launch new products to the press, your clients and customers have become increasingly challenging.
The most frustrating part is that once you do get your customer’s attention, you can often be forgotten within a matter of minutes since the never-ending flow of even “newer news” is always ready to push your announcement off the top spot and out of the customer’s mindset.
At Amberry we understand that every Client is completely different.
The launch of each new product or service needs to be strategically planned, publicised, monitored and evaluated to gain the maximum amount of exposure and generate that all important ‘buzz’.
In contrast to the tactics of old, product launches actually need to focus less on the product and more on the customer if they’re to attract audience attention. Your customer want’s to know …
– What your product or service will do for them?
– How will it affect them differently to other, similar products on the market?
– If it’s a brand new concept, effort needs to be put into the benefits as well as explaining the features
– Will they be getting value for money?