Every organisation – no matter how large or small – ultimately depends on its reputation for survival and success.
In today’s competitive world, reputation can be your company’s greatest asset; the thing that makes you stand out in the crowd, giving you that all important ‘edge’ over your competition.
So … what actually is PR?
In business, Public Relations (PR) is the discipline that seeks to professionally promote and protect a company’s image and reputation.
It’s the management of ‘what you do’, ‘what you say’, ‘what others are saying’ and how ‘how best to respond’.
In times gone by, companies relied heavily on word of mouth promotion to establish, build and maintain their reputations.
But, in today’s fast moving age of social networking, blogs, online reviews and other methods of instantaneous communication, it’s essential that you’re continually conscientious of what people are saying about you.
Not only that, but you should be in a position to react quickly, especially in situations that might have a detrimental or potentially disastrous impact on your reputation and your business.
“But we don’t deal directly with the public!”
Yes … granted, the term ‘public relations’ can be slightly misleading, since a business’s reputation is based on much more than just the perception of its customer/ consumer base.
Customers, suppliers, retailers, employees, investors, competitors, journalists and local homeowners can all have a powerful impact on a business’s reputation.
Everyone has an opinion about the organisations they come into contact with – whether it be good or bad, right or wrong. How you manage that interaction via your PR efforts is what’s important.
It’s about seeing the world through the eyes of your target audience.