Do you work for a company that provides the most amazing products and services, but fails to tell anyone about them?
If you do, you’re certainly not alone. But solely relying on your sales force to verballyTELLpeople what you do and how you do it, just doesn’t cut it anymore.
You need toSHOW them!
Case studies and project reviews
Having been involved in the production of case studies for well over 20 years, we can completely empathise with the struggles companies often face when putting these projects together.
The initial research; the gathering of product/project information; the sourcing of personal testimonials; the capturing of professional quality photography; it all takes countless hours of time and patience.
Then there’s the copy writing and design elements, which need to be given just as much care and attention, if not more.
The creation of case studies also often requires the input of stafffrom a variety of departments within your business – many of whose time could and should be
spent doing their day jobs!
Why do businesses still compile case studies?
Agreed, it cam take a fair amount of time to compile a good case study, but over 70% of marketers still agree that there’s no better way to demonstrate exactly what it is that makes your company tick; why you’re successful in your particular field; how you differ to your competitors; and what level of care and service a new customer could expect from you.
In a nutshell, case studies are well-writtenstories. They need to be visually compelling, entirely convincingand totally relevantto your target audience. But don’t forget that they also need to be functionaland serve a purpose; to help drive market confidence and improve your sales.
For case studies to be effective, they should be specifically tailored to the customers you want to attract, as well as the customers you already have. A one size fits all approach isn’t effective anymore.
The savvy marketer’s secret weapon!
Hold on to your seats … this is by far the best bit …
Once you have all of the elements of your case study (project review) in place, it doesn’t just end there.
Now you can reallymaximise on your investment and re-work this information for a whole host of other multi-platform promotional purposes including:
Trade journal editorial
Industry awards submissions
Trade exhibition handouts
Blog & news feed posts
Social media collateral
The added bonus for social media, online editorial and blogs, of course, is that it also helps to improve your search engine rankings by keeping your content fresh and relevant.
There’s no more cost-effective way of spreading your message and letting your audience know that you’re proud of your accomplishments.
What other elements go into a good case study?
How can Amberry help you with your project or product case studies?
It’s SO easy!
You send us the basic project details and we’ll do the rest of the hard work for you. We can cover pretty much everything including:
Carrying out the research
Liaising with suppliers and obtaining customer feedback