The corporate logo. That small yet vital piece of digital mastery that differentiates every company from its competitors.
If you had to stop and think about the identity of a particular company, it’s highly likely that one of the first things that springs to mind is their logo.
What’s in a logo?
The humble logo (short for logotype) is a graphical representation or symbol of a company name, trademark, abbreviation, etc. Often uniquely designed for speedy recognition.
Nowadays, the most successful companies continue to profess that “simpler is better”.
This is important when everything is moving so fast in today’s business world and you have less time to impress your customers.
Logos should be stylish, yet conservatively designed, so that they’re easier for the eye to catch and the brain to recall.
A well designed, bespoke logo can take your business far. And accordingly, you should be prepared to invest time and money into it.
The rationale behind effective logo design
When coming up with the initial ideas for your new logo design, we can do one of two things:
- Small businesses and brand new start-ups often take the speed and affordability route. This is where we’d look to modify a pre-existing template.
- For companies whose brand identity and corporate image are paramount, the bespoke route is definitely the way to go.
Before even putting pen to paper (or stylus to graphics tablet in this case), we take time out to get to really get to know you. We try to get an understanding of your business and the industry you work in, initially focussing on six main elements:
We try to get an understanding of your business and the industry you work in, initially focussing on six main elements:
The story behind your business name?
Identifying your target audience?
The type of company / people the logo representing?
The company’s business objectives?
Any styles or trends in your particular industry?
What your competitors are doing or have done in the past?