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The corporate logo. That small yet vital piece of digital mastery that differentiates every company from its competitors.

If you had to stop and think about the identity of a particular company, it’s highly likely that one of the first things that springs to mind is their logo.


bullet-1What’s in a logo?

The humble logo (short for logotype) is a graphical representation or symbol of a company name, trademark, abbreviation, etc. Often uniquely designed for speedy recognition.

Nowadays, the most successful companies continue to profess that “simpler is better”.

This is important when everything is moving so fast in today’s business world and you have less time to impress your customers.

Logos should be stylish, yet conservatively designed, so that they’re easier for the eye to catch and the brain to recall.

A well designed, bespoke logo can take your business far. And accordingly, you should be prepared to invest time and money into it.


bullet-1The rationale behind effective logo design

When coming up with the initial ideas for your new logo design, we can do one of two things:

  • Small businesses and brand new start-ups often take the speed and affordability route. This is where we’d look to modify a pre-existing template.
  • For companies whose brand identity and corporate image are paramount, the bespoke route is definitely the way to go.

Before even putting pen to paper (or stylus to graphics tablet in this case), we take time out to get to really get to know you. We try to get an understanding of your business and the industry you work in, initially focussing on six main elements:

We try to get an understanding of your business and the industry you work in, initially focussing on six main elements:

The story behind your business name?

bullet-point3Identifying your target audience?

bullet-point3The type of company / people the logo representing?

bullet-point3The company’s business objectives?

bullet-point3Any styles or trends in your particular industry?

bullet-point3What your competitors are doing or have done in the past?


bullet-1Getting creative with your logo design

Using a number of creative tools such as fonts, colours and/or symbols, we’ll then look to create a unique visual identity of your company. We combine all of the above factors into a single graphic (if relevant), ensuring:

We’ll attempt to combine all of the above factors into a single graphic, ensuring:

bullet-point3Simplicity – over complex logos, with too many colours and visual elements, tend to confuse.

bullet-point3Memorability – simple logos are more easily remembered.

bullet-point3Timelessness – a well-designed logo can stand the test of time.

bullet-point3Versatility – logos should be easily adaptable for a variety of online and offline applications.


Wherever possible, logos should also be Appropriate to the company they relate to.  They should bring out the essence and ethics of the people who work there.


Simple, memorable and effective!

Call us on 07873 684858 or email info@amberry.co.uk and let’s have a chat about what it is you’re looking for.