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Branding

Where To Start with a Corporate Brand!

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When it comes to building a corporate brand, it’s sad to say, but most entrepreneurs get it completely wrong. Many have a tendency to think that a brand is just a logo, website name or a colour scheme; and nothing could be further from the truth. And the reality of this misunderstanding is that it's costing business owners tens of thousands and in some cases hundreds of thousands of pounds year o...
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6 Ways You Could Be Damaging Your Brand

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We all know that branding relates to the emotional relationship people have with your company. It’s how your customers and potential Clients actually feel about you and what you do. And it's one of the main ways that businesses try to distinguish themselves from each other is by adopting corporate branding strategies. Client perception is vital to any business and you should never, EVER unde...
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Is Your Profile Photo Ruining Your Image?

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A picture paints a thousand words A surefire way to damage your professional image is to use unprofessional photos on your social networking sites. Sure, if you’re a rural vet then it makes absolute sense to have your Linked-in profile photo showing you cheerily smiling alongside Daisy the cow. But as a business professional, a good-quality social media headshot shows that you take your wor...
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