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Year: 2018

Defining Your Target Market

Posted on by Anne-Marie Armstrong
Defining-your-target-market-Amberry
The ability to clearly define and target the very best customer for your product or service will ultimately determine your success in business.   One of the most important elements of an effective marketing strategy is the development of a customer profile. The visualisation of that ‘perfect customer’.   SO... HOW WELL DO YOU KNOW YOUR CUSTOMERS? So many entrepreneurs claim to ...
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GDPR – what now?

Posted on by Anne-Marie Armstrong
gdpr-what-next
GDPR – the aftermath. The arrival of GDPR has impacted many marketing professionals across Europe. North-East marketing agency r//evolution spell out how life has changed since 25th May 2018…   GDPR IS FINALLY HERE! After a deluge of opt-in emails and companies scrambling to update their privacy policies, the General Data Protection Regulation is now in full swing. And marketing dep...
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How is GDPR set to affect my marketing?

Posted on by Anne-Marie Armstrong
gdpr-marketing
GDPR – the acronym that seems to be on everyone’s lips at the moment. And whether you’re a one man (or one woman) band or a large multinational – if you run a business in the EU - you’re likely to be affected by this change in the law when it comes into force on 25th May 2018. We’ll wholeheartedly admit – it’s a minefield out there, with lots of conflicting info no matter which way you turn. ...
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